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Tag Archives: branding

  • 5 Qualities of an Effective Brandname

    5 Qualities of an Effective Brand Name

    Successfully naming your brand is a vital part of strategic brand development. Some people think that naming a brand is as easy as naming a baby but, that is merely a myth. Naming a brand can be a difficult, rigorous and often expensive process. Companies can spend over $100,000 merely trying to find the right …

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