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Web design and development are the building blocks of creating and maintaining a successful website. If you are starting a business, creating a good website is an essential element in the process of making your brand known to potential customers.
To get started in the website-building world, you need to know the fundamentals of web design and development. Below we take a short and very basic look into the web design world and what it takes in 2024 to create a visually appealing website
Web Design
The concept of web design includes art, math, and digital aspects coming together to create a website that is visually pleasing, easy to use, and well organised.
Visuals
All modern websites rely on a solid visual element. Long gone are the days of basic websites full of multicolored hyperlinks and little else. When considering the visual design of your website, it is important to first establish a brand aesthetic. This may require hiring a crew of designers and artists who can brainstorm a vision for the main page of your website. This should include a color scheme, photos of products or services, and different animations.
User-Friendly Technology
Once you have an established look for your website, you need to turn your focus on how the website will be perceived by potential customers. In order to make a website that appeals to the general public and is easy to use, you should consult certified Webflow Experts who work to create websites that appeal to the masses. Expert website developers know how to create a home page that is easy to navigate and will get customers out quickly and leave them satisfied with their experience.
The reason why user-friendly technology is so important is that everyday people who click on a company’s website can be deterred by the smallest things.
If they can’t easily find the search bar, don’t know how to navigate the different tabs, or feel overwhelmed by too much going on, they could leave before they even get to a checkout page. That is the last thing you want if you are trying to use your website as the main source of customer communication and sales.
Framing and Layout
Mapping out the correct framing and layout of a webpage could make or break the website depending on who is doing it and how well they are doing it.
Nowadays there are a lot of pre-set layouts that can be purchased on a monthly basis from a domain, but if your business wants to start from scratch, then you have to make sure to hire web designers that have a lot of experience in the field, not just anyone off of indeed.com who claims to be a web designer.
This is a fundamental of web design because everything has to be built off of the web frame. This is commonly known as wireframing because most websites are built off of frames that have thin lines, like wires.
Once the wireframing is done, the layout should align with the infrastructure to create web pages that are organized and easy to use. Consider how many tabs you want on the main page, from Products and Services to About Us, a normal website will have at least five tabs to help customers navigate the website and find what they need.
You can also embed links to other pages of the website on the home page. For example, if you have a new product launch, you can put a large photo of the product on the home page and then allow users to click on it, leading them to the product page.
Web Development
Web development is all about coding and building the infrastructure for a successful website. You can use many computer programs to do this and can continue to add different programs to improve your website as the years go on. Check out a few fundamentals of web development below.
HTML
Everyone has heard of HTML, but few know what it actually does. HTML stands for Hypertext Markup Language, meaning that it is the building block of all of the visuals you see on any given website. This includes fonts, paragraph spacing, distinction between different web pages, and so much more.
Adaptive Programming
This is a fundamental of web development that enables websites to adapt to many different screen sizes and formats. It is the reason why you can see the same website on your smartphone and your computer.
Safety Tools
Good web development includes programming that keeps the website safe from hackers and allows customers to feel safe when using the website.
There are many factors that go into good web design and development, but once you have the fundamentals, then the rest will fall into place. Every website is unique, so make sure to put your own spin on it before you launch it for the world to see.
